For 14 years the Fourways Review (previously part of the Sandton Chronicle distribution area) has been the voice of the community. Due to major development in the area Fourways became its own community. No-one else delivers news and advertising messages to 37150 doorsteps in the Fourways area every Wednesday.
Independent research shows **70% of decision-makers living in the Fourways area read the Fourways Review versus only 19% reading The Star and Sunday Times and a mere 6 % read YOU magazine. There are 54 503 purchasing decision-makers in the area.
**SOURCE ROOTS 2013
- ** The Fourways area has become a relatively stable area in terms of age, racial profile, language and lifestyle. However, it is becoming wealthier, LSM 10 has increased from 49% in 2010 to 71% in 2013 and the average household income is R 37 509 per month.
- Its decision-makers are younger than the average northern suburbs decision-maker (39% aged 25 - 35 versus northern suburbs average of 30%).
- About 50% of Fourways decision-makers are black, most of whom are Black Diamonds.
- In terms of communication, the northern suburbs have high levels of Internet usage (72% use the internet weekly or more often versus Gauteng excluding townships average of 42%). Internet access in Fourways is an average 75%.
- They are more likely to have bought a new car (7% versus the ROOTS average of 4%) and been on a weekend getaway and stayed in paid for accommodation (18% versus 7%)
To cater for these demanding readers, the Fourways Review has a success formula of local community news. The newspaper pulls the community together by reporting on every newsworthy activity and event that happens within its distribution area. Its duty as a 'village noticeboard' is to inform and educate the local community.
The Fourways Review has various sections as well – Leisure Options, Autodealer and Property Week.
- Leisure Options, the entertainment section, is the definitive guide to the good life in Johannesburg. Launched in 1995, its readers are A/A+ income earners in the northern suburbs of Johannesburg. Sharp, short, snappy editorial - aimed at the cash-rich, time-poor Jozi reader - includes everything from new movie releases, music and books to must-see art expos, sensational shopping, cutting edge décor ideas and diary dates for the weekend. There’s also fun stuff for kids, travel, gardening, and a hot food and wine section … basically everything an affluent northern suburbs reader wants. The supplement also offers readers fabulous giveaways and runs the annual, hugely successful (and original!) Best Of Johannesburg Readers’ Choice Awards. Leisure Options is distributed every fortnight (mid and end month).
- The motoring supplement, called Autodealer, is an editorially-based supplement of exceptionally high standard. Relevant motoring news attracts regular readers who follow launches, reviews and other industry news every week. AutoDealer also includes new and pre-owned dealer advertising, making it easy for readers to find the ideal car to suit their pockets.
- The property section is called Property Week and showcases various local properties on sale or for rent.
The Fourways Review also offers its readers a choice of loose pamphlets from various retailers giving them enormous choice in their shopping decisions by showcasing the week’s specials and bargains.
The Fourways Review is the very best advertising medium to use if you want to reach this wealthy community in the Northern suburbs. At a cost per 1000 copies of R 719.32 (based on a full page, black and white advert) it is extremely cost effective to penetrate the Fourways market due to us reaching every front door in Fourways.
Call us now for a free consultation on how we can assist you with your advertising needs.